Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothes.

Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self expression and, above all, attitude.

Iqra Reza is a Dubai based fashion designer – précised to capture quality of glamorous modern grace – she has tasted success in many ventures across UAE for the last 10 years. She has been an active leader for Pakistani fashion in the Gulf region.